This Extra Strength whitening toothpaste contains the special ingredient Cetylpyridinium Chloride to fight plaque and tartar build-up. Plaque is a major cause of tooth and gum disease. With regular use this formulation provides extra protection against decay. This premium toothpaste is also fluoride enriched for strong healthy teeth and is suitable for daily use. It contains ingredients to whiten yellowing stains and discolourations from tooth enamel. Suitable for use with electric toothbrush.