Day Cream - Collagen

"Collagen is one of the most abundant proteins in the human body. It makes up 80% of our skin. Collagen plays a vital role, keeping skin firm and young with strong texture. The body naturally produces and renews collagen. After the age of 25, the capacity for synthesis is reduced and collagen deteriorates more rapidly. The loss of collagen is linked to the ageing process but it is also accelerated by lifestyle: UV rays, pollution, stress, bad diet and smoking cause oxidisation and inflammation which speed up the loss of collagen. Skin becomes less firm and supple and wrinkles appear."